{"product_id":"attitude-hair-dye-dramatic-purple-135ml","title":"Attitude Hair Dye Dramatic Purple – Semi-Permanent Hair Dye 135ml","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003eDial up the drama. 💜✨\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAttitude Hair Dye Dramatic\u003c\/strong\u003e is an intense semi-permanent hair dye in a \u003cstrong\u003edeep, warm purple tone\u003c\/strong\u003e, ideal for bold, stand-out looks.\u003c\/p\u003e\n\u003cp\u003eIts highly pigmented formula delivers rich color while also conditioning the hair. It is \u003cstrong\u003evegan \u0026amp; cruelty-free\u003c\/strong\u003e, contains no \u003cstrong\u003eperoxide, PPD or ammonia\u003c\/strong\u003e, and is produced in the Netherlands.\u003c\/p\u003e\n\u003cp\u003eDramatic can be applied to both natural and pre-lightened hair. On lighter bases, it gives the most intense and vibrant result, while on darker bases it can leave a more subtle purple tone. The shade can last approximately \u003cstrong\u003e6–12 weeks\u003c\/strong\u003e and as it fades, it transforms into a softer pastel purple.\u003c\/p\u003e\n\u003cp\u003e✨ \u003cstrong\u003eSemi-permanent color\u003c\/strong\u003e\u003cbr\u003e💜 \u003cstrong\u003eDeep, warm-toned purple\u003c\/strong\u003e\u003cbr\u003e🌱 \u003cstrong\u003eVegan \u0026amp; cruelty-free\u003c\/strong\u003e\u003cbr\u003e🚫 \u003cstrong\u003eNo peroxide, PPD \u0026amp; ammonia\u003c\/strong\u003e\u003cbr\u003e💧 \u003cstrong\u003eNourishing, high-pigment formula\u003c\/strong\u003e\u003cbr\u003e🇳🇱 \u003cstrong\u003eProduced in the Netherlands\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePretty Unique tip:\u003c\/strong\u003e For the most vibrant purple result, prefer application on a light or pre-lightened base. It can also be mixed with \u003cstrong\u003ePlayful Purple\u003c\/strong\u003e for customized purple looks. \u003c\/p\u003e","brand":"Attitude Hair Dye","offers":[{"title":"Default Title","offer_id":54851943006549,"sku":null,"price":12.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1046\/6367\/9317\/files\/666028004-LL-AttitudeHairDye_c70fab74-9023-4f88-8fca-989b364d73cb.webp?v=1788621554","url":"https:\/\/prettyunique.gr\/en\/products\/attitude-hair-dye-dramatic-purple-135ml","provider":"PRETTY UNIQUE GR","version":"1.0","type":"link"}