Attitude Hair Dye Dramatic Purple – Semi-Permanent Hair Dye 135ml
Description
Dial up the drama. 💜✨
Attitude Hair Dye Dramatic is an intense semi-permanent hair dye in a deep, warm purple tone, ideal for bold, stand-out looks.
Its highly pigmented formula delivers rich color while also conditioning the hair. It is vegan & cruelty-free, contains no peroxide, PPD or ammonia, and is produced in the Netherlands.
Dramatic can be applied to both natural and pre-lightened hair. On lighter bases, it gives the most intense and vibrant result, while on darker bases it can leave a more subtle purple tone. The shade can last approximately 6–12 weeks and as it fades, it transforms into a softer pastel purple.
✨ Semi-permanent color
💜 Deep, warm-toned purple
🌱 Vegan & cruelty-free
🚫 No peroxide, PPD & ammonia
💧 Nourishing, high-pigment formula
🇳🇱 Produced in the Netherlands
Pretty Unique tip: For the most vibrant purple result, prefer application on a light or pre-lightened base. It can also be mixed with Playful Purple for customized purple looks.
How to use
Ingredients